Logan Lahey Robin

Courtesy Robin Autopilot USA

Logan Fahey’s role as CEO from a dareom the robot business is perhaps the least exciting part of his life. His newest company, Robin Autopilot USA, recently relocated its headquarters to McKinney in hopes of gaining a larger share of the $ 105 billion market for turf services.

Fahey built a successful mowing business as a teenager. He had a big break after dropping out of local college when Ray Dalton, founder of medical device giant PartsSource, took 19-year-old Fahey under his wing and made him director of the Dalton Family Foundation.

“He was the reason my career started rolling,” says Fahey. “He created all sorts of interconnection networks. He pulled me into a billion dollar company and left me at the table at investment meetings. ”

After the end of his function at the foundation and a brief flirtation with politicians (see sidebar), he worked his network to found the Fahey Group holding. He became a Robin Autopilot franchisee and, along with another investor, bought the company after it ran into financial difficulties. Fahey reinvented it, moving it from a franchise model to a robots-as-a-service business.

Courtesy Robin Autopilot USA

Courtesy Robin Autopilot USA

Robins Husqvarna 435 AWD is suitable for plots with lawns of up to 1.25 hectares

Robin previously focused on selling directly to consumers. Now it deals exclusively with lawn service companies. They buy the zero-emission robots, install them on their customers’ premises, and maintain the physical robot while they collect other lawn maintenance services like edging and brushing.

“Landscapers already own the client; they already own the relationship, ”says Fahey. “It’s a lot of money to get so many new customers, but a landscaper can convert customers almost instantly.”

Last year, Robin acquired his main competitor, Mowbot, from North Carolina. According to Fahey, one in seven mowers will be robots in the next five years; he predicts Robin will grow by $ 100 million in that time.

Career path

The birth of an entrepreneur

In his work with the Dalton Foundation, Fahey started Bloom Bakery through an organization called Towards Employment, which employed former delinquents in Cleveland. When he was looking to scale the business, the Towards Employments board of directors disagreed with the move, despite the support of Bloom’s board of directors. The conflict was not resolved and Fahey was fired.

In search of his next act, the then 23-year-old was advised to run for Cleveland City Council. Both he and his opponent were young, gay white men; Fahey says he didn’t work well enough to catch up on all of the major voter issues and he lost 70 percent.

“Although it was a great long-term experience, it was the worst moment of my life,” says Fahey. “I got fired, then I lose miserably and publicly. And then I was like, ‘OK, what should I do?’ “Tired of building businesses for others and listening to political kingmakers, he decided to pursue entrepreneurship and run his own business. And the rest, as they say, is history.